Apple announces Pride bands, faces, and new Shot on iPhone campaign

Today, Apple announced some new Pride bands & faces for the Apple Watch, and a new Shot on iPhone pride campaign just days before the start of Pride Month, which lasts all of June.

This is the new Apple Watch Pride face & band, displayed on an Apple Watch Series 7. The watch face that was "Inspired by multiple pride flags, this new watch face combines colors to represent the strength and mutual support of the LGBTQ+ movement." And on the back of the band..

.. the band has the word "Pride" in cursive, "inspired by the original “hello” greeting — displayed on the first Macintosh in 1984."

And the Nike watch band is also getting a Pride version, along with the face. But, it has no words on the back.

To buy the Nike Apple Watch Pride Band, click here.

To buy the regular Apple Watch Pride Band, click here.

A New Shot on iPhone Pride Campaign

From Harvey Milk Plaza in San Francisco to Paulista Avenue in São Paulo, the Shot on iPhone pride campaign will showcase imagery from an illustrious group of intersectional creatives, celebrating present-day queer pioneers in places of historic significance to the LGBTQ+ movement. Coming soon to @apple on Instagram, the series will feature works from photographers Ryan McGinley at Stonewall Inn in New York; Evan Benally Atwood at Window Rock in Arizona; Meinke Klein at The Homomonument in Amsterdam; Caia Ramalho at Paulista Avenue in São Paulo; Lydia Metral at Plaza de Chueca in Madrid; and Collier Schorr at Harvey Milk Plaza in San Francisco, featuring Baobei.